Branding & Identity
An identity that fits together.
A new business, an outdated logo or an identity that has become inconsistent over time: we bring clarity to your brand and design the elements you need in everyday use.
At a glance
- New logos and updates to existing identities
- Colour, typography and visual identity
- Brand guidelines for consistent use
- Stationery, templates and brand applications
Design and delivery
A logo rarely stands alone. It needs to work on a business card, a website, a sign and an embroidered jacket. We consider those applications from the start. Existing elements that still work can be retained.
How we get started
Bring your existing logo, typical applications, a short description of the business and the reason for the change. Together we can decide whether a focused refresh or a new identity makes sense.
Frequently asked questions
Does a brand refresh mean changing everything?
No. Recognisable elements that work can stay. The scope depends on what has changed in the business and where the current identity falls short.
What does a brand identity include?
Depending on the brief, it includes the logo, colour palette, typography, imagery and usage guidelines. Templates, print pieces and digital applications are listed separately in the scope, so the deliverables are clear.
Can you work with an existing logo?
Yes. We first review the available files and typical applications. Sometimes suitable variants, supporting typography and clear design rules are enough to bring the identity together.
Which files are provided at the end?
The required formats are agreed around the intended applications. These may include vector files for print and signage and image files for digital use. The proposal describes the handover.
How are feedback and revisions organised?
One contact person collects and consolidates feedback. The number and scope of revision rounds are agreed in advance. Additional applications or a change in direction are reviewed together.
Journal
Branding & Identity
Refresh your logo or start again? Preparing a branding brief
What belongs in a branding brief? Define goals, audiences, existing assets, applications and approvals for a logo refresh or a new identity.
Read guide ↗Branding & Identity
Brand guidelines: what a business actually needs day to day
Make a brand identity easier to use with practical rules for logos, colours, type, templates and shared files. A guide for small businesses.
Read guide ↗Branding & Identity
White-label design: planning collaboration between an agency and a studio
Organise white-label design with clear roles, briefs, feedback, deliverables and approvals between an agency and an external design studio.
Read guide ↗Contact
Have something in mind?
A short message is a good place to start.
Get in touch