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(Branding & identity)
More than just a logo.
Brands with substance – built on clarity and expressed with consistency.
PIA Branding 2025
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From logos, colours and typography to the tone that ties it all together – branding builds trust and recognition, in the first moment and long after. Whether starting from scratch or refining what’s already there, every identity is crafted to fit the reality of your business – and your guest journey.
(What strong branding achieves)
Die Marke wird klar erkannt und verstanden
(What strong branding achieves)
Inhalte lassen sich konsistent und effizient umsetzen
(What strong branding achieves)
Erscheinungsbild und Sprache greifen nahtlos ineinander
Branding projects
may include:
Logo & Brand Mark
The visual core of the brand – clear, reduced, recognisable. Developed as a primary logo plus flexible variants for different uses.
Colour Palette & Typography System
A coherent system of colours and typefaces ensures consistency across channels – online and offline. Accessible, distinctive, and brand-true.
Imagery & Visual Style
The atmosphere of a brand is shaped by its imagery – photos, graphics or illustrations. The goal: a coherent look that matches the business.
Claim Development & Tone of Voice
Language defines how a brand is perceived. We craft clear messaging, headlines and tonal guidelines – tailored to your audience and identity.
Brand Guidelines / Mini Style Guide
A compact PDF or extended document – depending on what’s needed. It defines how to use your logo, colours, fonts, and tone consistently.
Application to Print & Digital
The new identity can be applied right away – for example on websites, menus or guest info materials. Designed consistently, ready to use.
(FAQ — frequently asked questions)
Clarity before we begin.
Answers to common questions about branding and identity.
Answers to common questions about branding and identity.
